Plain Sight Helps Bridge the Gap Between Products & Markets
It’s obvious - once someone shows you.
Plain Sight Advisor helps emerging technology companies find their “consumer unlock” - the applications, the audiences and the story that makes complex technologies or new products suddenly inevitable.
The Problem
Most breakthrough technologies never break through.
Not because they aren't remarkable. But because of the people who build them, can't always see what they've built with an outside perspective.
The consumer application is right there. The audience exists. The story is waiting.
It just takes a specific kind of eye to find it. To flip the iceberg upside down if you will.
What We Do
We find the door others walk past.
Plain Sight Advisor works with emerging and existing technology and product companies, founders and investors to:
Identify consumer applications for complex technologies and products not yet reaching their full market potential
Define the audience, the use case, and the entry point that makes a technology or product suddenly inevitable
Map every adjacent industry and revenue stream a technology or product could serve – not just the obvious ones
Uncover untapped revenue opportunities for businesses already in market that suspect they're leaving significant money on the table
Assess proposed investments and category bets with the same rigor we apply to finding revenue - and say so clearly when the math doesn’t support moving forward
Build the narrative that makes complex things sellable to the exact buyer who needs them the most
Bridge the gap between what a technology or product does and what the market actually needs
This isn’t branding. It isn’t marketing strategy.
It's commercialization, revenue expansion, market adjacency mapping and revenue protection– finding every moment a technology or product becomes something people suddenly can't imagine living without, and recognizing the moments it won’t.
Case Studies
We’ve done this before.
More than once.
Across multiple tech technologies and industries plains site has taken complex non-consumer technology, and found the unlock – the application, the audience, the story that made it inevitable.
We share our case studies privately with the right people if you're interested, click the button below to get in contact.
Who We Work With
We work best with:
Deep tech and B2B companies crossing into consumer markets for the first time
Consumer goods companies with strong product products that happened found their full audience
Founders with breakthrough technologies or products the world doesn't understand yet
Established companies with proven products who suspect they're leaving significant revenue on the table
Businesses sitting on adjacencies and revenue streams they haven't identified or activated yet
VCs and PE firms evaluating consumer potential and revenue expansion across their portfolios
Companies navigating pivots, new verticals, or stalled commercialization
If you've built something remarkable in the market hasn't caught up yet – or if you know there's more revenue in what you've already built – that's exactly where we operate.
About
25 years of seeing what others miss.
Plain Sight Advisor was founded by Matt Rand, and internationally awarded, creative and marketing Director with 25 years of experience at the intersection of technology, brand and human behavior.
The through line across every engagement: taking what's complicated and finding the simple, compelling truth that makes it impossible to ignore.
That instinct – to see the consumer application before the mark does – is the foundation of everything Plain Sight does.